baylight ramen
unclaimed
24 hour ramen joint famous for its spicy broth.

the blue tap
claimed by cardshark
retrofitted pharmacy counter turned soda lab. offers wild rotating flavors like "ghost melon," "coriander static," and the most popular: "blue." you can book a private fizz séance where you drink a flight of mystery sodas said to help recall forgotten memories. also, some bubbles hum.

book chaos
owned by the fitch family
this used book store is owned by an eccentric old man named alwen fitch and is run by his family. the book store is popular in town even if old man fitch refuses to retire. he's become attached to the store due to he and his family's connection to the written word. their rumored ability to make things happen just by writing what they want into a book is always gossiped about. the ability however is limited, as any ploys for wealth always fail. making a rude customer trip after walking away? that's the sort of thing that takes hold.

breaker's light engineering
unclaimed
a business for electrical & mechanical contractors. they fix generators, installs wiring and repair town machinery. but streetlamps wired by them often flicker in patterns that spell out words. entire neighborhoods report lights burning only in unoccupied houses. the engineers say it's just "feedback," but some residents swear the lights mourn the dead.

cliff strike lanes
unclaimed
blacklit lanes with glowing pins and a jukebox that occasionally plays songs no one remembers hearing before. locals say a perfect strike here causes your ball to return etched with strange symbols. one lane is always closed for "repairs," yet bowlers swear they hear pins falling behind the curtain.

crashpad 24
unclaimed
a micro room hotel near the boardwalk for quick, cheap stays.

the crow's nest
claimed by cognitive
late night pub with live folk and blues acts.

echochamber vr hall
unclaimed
customers don vr headsets to play immersive adventures. but the games sometimes show the town itself: streets, houses, familiar faces and sometimes slightly wrong. players complain of "lag ghosts," transparent doubles of themselves that keep playing after they log out. some refuse to put the headsets on twice while some strike up addictive friendships with the random characters they run into.

inferno batting cages
unclaimed
coin operated cages where pitches sometimes arrive faster than regulation. locals whisper that at midnight, the machines throw glowing red balls that vanish into smoke when hit. a few bats left behind carry scorch marks no one can explain.

ink baron
claimed by inkbaron
a tattoo and piercing studio with a loyal regular crowd.

foghorn karaoke
unclaimed
a divey karaoke joint with family hours and evening hours for drinkers and partiers.

the grackle
unclaimed
a gritty pub with very cheap drinks, but the crowd runs rougher.

gullwing diner
unclaimed
chrome and neon diner slinging greasy breakfast at 3 a.m.

hell's oddities
owned by hexxus
home to the strange and unusual, hell's oddities has been in business since 2023. from two-headed taxidermied ducks in hats and cat skulls in ornate displays to shark jaw bones and snake vertebrae, you'll always find something unique and interesting at hell's oddities. hell's oddities is also host to a monthly market - aptly named hell's market - where they showcase all the weird things that hell has to offer. with local vendors and performances from live musicians, side show performers and other entertainers, hell's market is fun for the whole family.

hell casino
owned by the langmore & usher families
the hell casino is owned and ran by two very wealthy families in hell: the langmores and the ushers. the casino can make members of the community very rich but it doesn't happen often because that's how the house likes it. when residents our tourists go on hot streaks at the casino, things can get dicey. in 2019, a string of disappearances occurred at the casino. disappearing three months apart in order - 27 year old troy pierce, 31 year old carson west and 53 year old han stoll went missing after hitting it big there. even the casino owners couldn't deny the three had been seen last at the casino. the authorities were never able to find any trace of the three again and conspiracy theories about the langmore and usher families murdering them emerged as a result. other conspiracies involved aliens, ghosts and even a lake monster emerged as well.

the hell house of wax
unclaimed
a cheap wax museum with lopsided figures of pirates, devils, "famous criminals of hell," and one figure labeled "the lantern man" that looks like it's melting. tourists consider this a must get photo opportunity in hell, while parents grumble about the $12 entry fee.

lantern lane antiques
unclaimed
coastal curiosities and old ship paraphernalia.

the mini-mile track
unclaimed
a winding outdoor track built on uneven ground. drivers say their karts sometimes veer even when the wheel stays straight. teenagers dare each other to race under the full moon, when the track seems to stretch longer than it should. the prize wall is dusty, but the bragging rights last forever.

mythic slice
unclaimed
this local pizza place is one of a kind! with coal oven pies named for local legends and traditions like mr. buttons, bonefire and black hollow. date night special leaves lines around the block for locals and tourists alike. a little piece of lore for mythic slice includes couples who share the "sea promise" pie either get engaged in a month or never speak again.

neon narrows
claimed by hammerklavier
indie music venue glowing in pink and turquoise lights.

oblivion tag
unclaimed
oblivion tag is a niche but popular laser tag venue played inside a faux-library of dusty shelves and hidden stacks. laser beams scatter between rows of "books," but some volumes are real, filled with stories about the players themselves. patrons whisper that if your name appears in the wrong book, you'll be "tagged" long after the game ends.

pendulum escape room
unclaimed
elaborate puzzle rooms staged in a decrepit manor. some props, like chains and doors, seem too authentic. once, a group swore the walls themselves shifted, forcing them out into the street after they ignored a warning. visitors leave thrilled, but nervous about what's staged and what isn't. the owners claim that it is all a part of the charm, insisting on authenticity over cheaping out.

provisions
unclaimed
provisions has served hell with craft sandwiches for over 50 years. they offer a host of delicious food options including made to order breakfast sandwiches, pastries, salads and daily specials.

the pumpkin patch
unclaimed
this bar and grill is halloween themed and open year round. employees are always in costume, switching it up night to night based on their own moods and whims. come for the halloween themed beers and cocktails, fried food favorites and many community events ranging from girl's night (girls drink free!) to their annual karaoke event: black magic night.

roller over
claimed by pulsing
roller over is an indoor skating rink for all skaters and rollerbladers. its main rink is used for parties and theme nights, inviting the entire town out weekly for a good time. its second rink is used to host roller derby, a sport that has caught on heavily in the last two years, becoming more popular than ever among the women in town.

salt & story
unclaimed
independent bookstore that doubles as a poetry venue.

seaspray guesthouse
claimed by gila
an affordable, artsy hostel popular with backpackers and traveling musicians.

the sundown hotel
unclaimed
a middle of the road hotel with a rooftop bar overlooking the bay.

tide threads
unclaimed
local clothing shop with handmade seaside themed designs.

the velvet screen
owned by the landers family
a dated 14 screen cinema that has been around since the 80s. rumor has it if you go to one of those midnight showings, and you're the only one in the theater, the film will be prophetic of your life - for better or worse.

the violet interval
unclaimed
the violet interval hides behind a curtain of dried lavender and faint incense. the shop feels more like stepping into a dream than a storefront walls shimmer faintly with soft purple light, and mirrors are half-covered with gauzy fabric. the owner claims that readings here happen "between beats," when the town exhales and time loosens its hold. offerings include synesthetic aura maps, karmic resonance charts, and "interval sessions," short guided readings said to reveal what the universe is trying to say when you're not quite listening. clientele report leaving with a strange calm, as if the world itself had blinked.

the wharf and waffle
unclaimed
café doing both seafood and brunch waffles.

wicks
claimed by folklores
local covens consisting of witches and warlocks in hell call wicks home. wicks has every supply and ingredient anyone dabbling in magic couple possibly need. need a rare item? the shop's witchy experts can find and order it special just for you. wicks offers haunting consultants and services to locals looking to rid their home of all pesky spirits that keep them up at night.

wink wink
claimed by thegoonies
an adult store with erotic toys, movies and literature.